We live in a world where food is a business. Also, as consumer, we are scared to consume poison pesticides. Indeed, we are naturally attracted by organic certified products as they seem better for us and the planet. In addition, I made a post about organic certified food there: https://aquaponicsrevolution.com/can-aquaponics-be-organic/
Organic generally means lower impact on the environment. Therefore, the food is supposed to be produced with less pesticides and chemicals. As a result, consuming this type of food is far to be ideal but should be better than classic industrial production.
Organic certification as a marketing tool?
However, organic is nowadays an amazing marketing tool. It seems like many unscrupulous companies are surfing on this trend and offering terrible products. For instance, buying organic tea seems like a wonderful idea. Unfortunately, the actual products are sometimes heavily overpacked… in this video I show you a tea product with 4 types of package:
1. transparent plastic wrap
2. Printed carboard type box
3. Individually wrap for each tea bag
4. Actual tea bag
Over-packing for marketing…
Keep in mind that all the above are unnecessary packaging. Tea is a plant and in the past, tea was sold in bulk. You could buy 50g of tea and consume at your needs. The tea was infused in water thanks to a strainer or infusion balls.
The industry needed to be able to send samples around the planet and developed tea bags for easy testing. Unfortunately, someone had the bad idea to offer the tea bags directly to the final consumer. From this day it became customer expectation from a convenience perspective. Regrettably this involves a quantity of packaging and the tendance is to always increase this quantity.
You have the power to change things!
What is even more concerning is to see “organic” certified products offering such quantity of packaging…
Please don’t buy those overpacked products, as consumers we have a huge power. If we don’t buy, they will stop producing and we will decrease the impact on the planet.